Privacy policy

Privacy Policy – Ivy Cuff

This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our website, make a purchase, or interact with our services. We operate in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) where applicable, and Google's data protection and consent requirements.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide to Us

  • Name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information (processed securely by third-party providers)
  • Account login details
  • Any information you submit via contact forms or customer support

1.2 Information Automatically Collected

Through cookies and similar technologies, we may collect:

  • IP address
  • Device information
  • Browser type
  • Geographic location (approximate)
  • Pages viewed and session duration
  • Referring website or ad
  • Click behavior and interactions

1.3 Information Collected Through Google Services

We use Google technologies such as Google Analytics, Google Ads, Google Tag Manager, and Google Signals (if activated). This may include cross-device tracking, demographic data, and interests data (aggregated and anonymous). All data is collected in accordance with Google's policies.

2. How We Use Your Information

We use personal data for the following purposes:

  • To process orders and deliver products
  • To manage your account and customer service inquiries
  • To send transactional emails (order confirmations, updates, etc.)
  • To personalize your shopping experience
  • To analyze website performance and improve usability
  • To run marketing campaigns and measure advertising performance
  • To comply with legal obligations

We do not sell your personal data in the traditional sense (see Section 9 for California-specific rights regarding data sharing).

3. Legal Basis and Business Purpose

We process your information based on the following business purposes:

  • Contractual performance: To complete a purchase, process payments, and deliver goods.
  • Legitimate business interests: Fraud prevention, analytics, security, and improving our website.
  • Consent: For marketing communications (where required) and the use of non-essential cookies.
  • Legal obligation: To comply with tax, accounting, and regulatory requirements.

4. Cookies and Tracking Technologies

Our website uses cookies for essential functionality, analytics, personalization, and advertising and remarketing. We provide users with choices regarding cookies. You can manage your cookie preferences through your browser settings. For users in jurisdictions requiring explicit consent, we utilize a cookie banner to manage these preferences.

5. How We Share Your Information

We may share limited personal data with trusted partners to facilitate our operations, including:

  • Payment processors (e.g., Shopify Payments, PayPal, Stripe)
  • Shipping carriers
  • Fraud prevention tools
  • Analytics and marketing platforms (Google, Meta, etc.)
  • Shopify-approved apps and integrations

All third-party service providers are required to protect your information and use it only for the services they provide to us.

6. Data Storage and Security

We implement technical and organizational measures to protect your data, including encryption (SSL technology), secure servers, access control, and regular security audits. Your data is stored on secure servers located in the United States and other regions where our service providers operate.

7. International Data Transfers

Ivy Cuff is based in the United States. If you are accessing our website from outside the US, please be aware that your information may be transferred to, stored, and processed in the US, where data protection laws may differ from those in your country.

8. Data Retention

We retain your personal data only as long as necessary for:

  • Fulfilling orders
  • Accounting and tax compliance
  • Resolving disputes
  • Maintaining business records

9. Your Rights (Including California Residents – CCPA)

General Rights:

  • Access the personal data we hold about you
  • Correct inaccurate information
  • Request deletion of your data
  • Unsubscribe from marketing emails

For California Residents (CCPA/CPRA):

  • Know: Request disclosure of the categories and specific pieces of personal information we have collected.
  • Delete: Request the deletion of your personal information (subject to certain exceptions).
  • Opt-Out of Sale/Sharing: While we do not sell data for money, using advertising cookies may be considered "sharing" under California law. You may opt out by adjusting your cookie settings.
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us at support@ivycuff.com

10. Marketing Communications

We comply with the CAN-SPAM Act. We may send you promotional emails if you have opted in or purchased from us. You can unsubscribe at any time via the "Unsubscribe" link found at the bottom of our emails.

11. Google Ads & Analytics Disclosure

To comply with Google policies, we disclose that:

  • Third-party vendors, including Google, use cookies to serve ads based on your past visits to our website.
  • Google may use your data to personalize ads based on your behavior.
  • You can opt out of personalized advertising by visiting: https://www.google.com/settings/ads

12. Children's Privacy

Our website is not intended for individuals under the age of 13 (in compliance with COPPA). We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such data, we will delete it immediately.

13. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or relevant laws. Any changes will be posted on this page with an updated date.

Contact Us

If you have questions about this policy or wish to exercise your rights, please contact us at:

support@ivycuff.com